HP Reveal – Campus Sign Augmented

The above sign was photographed at SFSU campus and used as the basis for an Augmented Reality campaign using a tool called HP-Reveal.

This enables¬†image content to be ‘augmented’ such that when the user scans it with a phone or tablet extra digital media content appears to ‘float’ above the image.

Below is a youtube clip showing myself using HP-Reveal on location with the original sign showing how the tool has enabled the sign to show extra content.